Behind the Scenes: The Science and Soul of Our CQ Quiz
- Daphne, FNDR of Tough Convos

- Oct 24
- 4 min read
Updated: 3 days ago

I’ve taken more online assessments than I can count — personality tests, leadership quizzes, cultural awareness assessments. Most told me I was “culturally aware.” None explained why my multicultural team still struggled to communicate.
So, we built a quiz that actually reveals what matters.
Table of Contents:
Why Most Cultural Intelligence (and Other Fields) “Tests” Don’t Work
Maybe you’ve hit that same breaking point. Your team keeps missing each other. Everyone means well, but nothing sticks. You need more than surface-level answers. You’ve stopped accepting vague feedback about being “aware” or “open-minded.” You want to know what’s actually happening between your people.
Most quizzes don’t give you that.
Generic tests aren’t great at self-assessment. They’re built for easy scoring. You get a flattering label, maybe a vague insight, but nothing that explains your day-to-day behaviour across cultures. They miss the real markers of personal development because they treat cultural understanding like a personality trait. It’s not.
Our cultural intelligence quiz digs deeper. It shows how your behaviour changes and is understood in different cultural contexts — how you react, interpret, and respond under pressure. Those moments matter more than what you believe about yourself.
Why? Because when you lead across differences, your actions carry more weight than your intentions. That’s what the CQ Quiz measures. It shines a light on what you’ve missed, the patterns you didn’t see, the feedback you’ve been ignoring.
What We Wanted to Measure (and Why)
Do you know about other cultures?
Of course, you do. That much is a given, and it says nothing about your CQ.
The real question is this: Can you effectively work across cultures when it counts?
Our quiz uses scenarios to surface how your cultural DNA shapes your choices. That includes the moments when you assume you’re being fair, but bias slips in. Or when good intent clashes with how your message is heard.
Your results reflect patterns in your thinking, not just what you say you value. That’s where cultural blind spots start to show, where your habits, preferences, and instincts meet everyday reality in a multicultural workplace.
Strong cultural intelligence in leadership doesn’t come from knowing facts; it comes from recognizing friction and adjusting in real-time. This is the path to genuine cultural competence. This is how you achieve adaptability that you can use in meetings, conflicts, hiring, and everyday decisions.
What We’re Trying to Find Out (and How It Helps You Grow)

The cultural intelligence quiz (CQ quiz) uncovers how you operate in different cultures. The goal is to measure the gap between intention and impact. How do you interpret behaviour? How do you respond when you’re not sure? How often do you adjust your language without realizing you’re doing it?
We get to the bottom of these big questions using scenarios. We don’t ask you to check off your beliefs or values. Instead, you’re prompted to make a decision, to be put in a situation where your instincts can fire. These choices reveal patterns in how you lead, collaborate, communicate, and react. They also highlight which responses support inclusion and which ones block it.
The results give you a clear snapshot of where you are in your CQ development. You’ll see which habits serve you and which ones limit your cultural intelligence growth. From there, you’ll get practical ways to build the skills that matter most, like emotional adaptability, reflective awareness, and situational reading.
This is how you build cultural competence: by becoming more aware of your defaults and biases, adjusting with intention, and always, always being open to feedback.
What the Quiz Actually Reveals (Your CQ Stage)

Your CQ level reflects how you approach cross-cultural situations and where you’re ready to grow.
You might be a CQ Beginner, Connector, or Leader:
The CQ Beginner tends to rely on good intent. They’re aware of cultural differences but often unsure how to respond to them.
The CQ Connector knows how to engage over differences with curiosity and adaptability. They’re building consistency.
The CQ Leader reads context quickly and navigates nuance. They change up their leadership style depending on the teams and cultures.
Whatever your stage, you’ll discover your strengths and blind spots. You’ll see how you currently lead and what others might experience. Critically, you’ll find out where to grow and which behaviours to work on next.
Your results include practical next steps and tools to use, too, so you can start applying what you’ve learned right away.
From Quiz Results to Real Change
Take the CQ Quiz — then get your personalized roadmap to continue building cultural intelligence.
Your CQ Quiz results are not the finish line. Nowhere near. In fact, they’re the start of intentional cultural intelligence development.
Reflect on your score. Accept where you are, and get yourself ready to adjust, grow, learn, and lead. To expand on your results, get the new CQ Ebook that will build upon what you know and help you confidently apply it in real situations.
Leadership growth is in your future.








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