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A Lesson in Veteran Values: Sacrifice, Resilience and Freedom

On Veterans Day, we come together to honor the brave individuals who have served our nation. Their stories are a testament to courage, sacrifice, and the need for unwavering support. In this special tribute, we focus on the stories of three remarkable veterans and the lessons we can learn from their experiences. We also explore the challenges many veterans face and the dire need for ethical leadership in politics that respects human life and protects all people, including our military men and women.

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The stories of Alvie Burden, Eva May Roy, and Walter Peters offer valuable insights into the sacrifices made by veterans in service to their country and the challenges they face during and after their service. The constant separation from family and the dangers they face while on duty are some of the most prominent issues to overcome.

What Do Soldiers Sacrifice for Their Country?

Alvie Burden, Black Canadian Veterans Stories

Alvie Burden, a World War II veteran, made several personal sacrifices, as do many veterans, during his service. Born in 1922, he joined the army at 19 and volunteered for secret chemical agent testing exercises, in return for fine meals, extra leave, and an extra dollar a day. Over a period of six weeks or so, he was made to stand in fields and turn their backs while planes rained chemicals down on them. Alvie's story showcases some of the sacrifices made, of one’s health and wellbeing, in order to help his nation be successful at war.

Alvie's story is a reflection of the difficulties faced during wartime. He served with the Seaforth Highlanders of Canada, earning three Battle Stripes, and fought in some of the most treacherous theaters of the war, including Sicily, Italy, and the Netherlands. Despite the racial segregation prevalent in the U.S. military at the time, Alvie found more opportunities in Canada. His story reminds us of the courage it takes to stand up for one's principles and the sacrifices veterans make for the greater good.

What Support System for Veterans During Their Service and Upon Their Return?

Eva May Roy, Black Canadian Veterans Stories

Eva May Roy, who served during World War II, was one of the few Black Canadian women to serve overseas. Eva faced unique challenges being a woman and being Black. However, Eva's journey was marked by her dedication to service, first working at a munitions plant before enlisting in the Canadian Women's Army Corps (CWAC), and then in her role as a cook to her comrades.

Veterans rely on their fellow servicemen and women for both emotional and logistical support, and this comradeship and support from fellow soldiers help build resilience and provide a sense of belonging. Her commitment to her comrades showcase the importance of the support system within the military. These relationships are often some of the strongest bonds in a soldier’s life.

After returning home to Canada she made use of the transition assistance program to begin her civilian life as government postal clerk in Toronto, and soon after re-enlisted to become lieutenant before retiring. Her story illustrates the resilience that comes from the camaraderie and support of her fellow servicewomen and the strength she found in serving her country.

What Difficulties Do Veterans Encounter When Transitioning from Military to Civilian Life?

Walter Peters, Black Canadian Veterans Stories

Walter "Wally" Peters, was the first Black-Canadian jet fighter pilot to fly in 1963. He commanded the military college, flew several rescue missions and advised the United Nations security general. was dedicated to uplifting youth and setting a solid example.

After a successful military career, Walter faced the challenge of transitioning to civilian life after dedicating two decades to the air force, a structured military environment, to a world of uncertainties. This transition can be emotionally and psychologically challenging, as veterans adjust to a different pace of life and a new set of responsibilities.

However, “Wally always encouraged people to set their goals high and instilled this in others, Black and White, and especially in his daughters. He refused to accept that he should be disadvantaged because of the colour of his skin and instilled this in Black communities, where his name was well-known."

Walter's story exemplifies the determination and resilience needed to overcome hardships veterans may encounter when adapting to civilian life, despite their remarkable skills and experiences. By finding something he really believed in, the youth, he was able to prosper in his civilian life as well.

Some of the key supports that veterans need during their time in service are:

  • Family support programs for maintaining morale and family stability

  • Mental and physical health support programs to ensure that individual is addressing both mental and physical challenges of the job, and of course

  • Financial support programs to make sure that while he/she is away they are planning for their family and their future.

How Can the Stories of These Veterans Inspire Better Leadership in Politics?

The stories of Alvie Burden, Eva May Roy, and Walter Peters offer valuable insights into the sacrifices made by veterans in service to their country. Such challenges often lead to emotional and psychological hardships, making it essential to have a robust support system, and provide mental health services and counseling for veterans and their families, during one’s service time and after when transitioning to civilian life.

The lessons from these veterans emphasize the values of dedication, selflessness, and a deep commitment to life and liberty over personal gain. Morals and values that appear to be lacking in current leadership. Political leaders should be inspired by this higher purpose – defending life and liberty. They must value these principles over personal gain and strive for a strong moral compass. They should be unwavering in their commitment to the welfare of their people, just as our veterans have been.

As we celebrate Veterans Day, let us remember and honor the heroes who have defended our freedoms and values. Let us reflect on the sacrifices they have made, the lessons we can learn, and most importantly express our gratitude and support for those who continue to protect our nation and uphold the principles of life, liberty, and justice for all. However, we must also call out political agendas or military strategies that dehumanize, oppress or colonize other groups of people who are meant to be FREE.

We Tough Convos are human rights defenders first and foremost. So if you or your company needs to improve or realign your brand values and work through your messaging to the world on important social or political stances, we can help you become clear and effective with your communication before you make a PR faux-pas. Let’s talk about it!


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